Overview of A/B testing, analytics, heatmaps, and qualitative research tools

Your UX/CRO toolkit: a quick tour of analytics, heatmaps, A/B testing and qual research.

A 360° Guide to Effect‑Driven Design

Picture this: You've just launched a stunning interface that wins design awards, gets featured on Dribbble, and makes every designer in your network jealous. Six months later, your client calls with bad news—conversions are flat, users are churning, and the development team is drowning in technical debt from implementing your "pixel-perfect" vision.